This episode is all about BRANDING

Jason Hewitt transforms brands into profits and business owners into badasses.

A former US Navy Guard turned branding expert. In this episode we dig into everything thats right and wrong with BRANDING.

Jason has also recently launched the podcast “HISTORY OF THE BRAND”. He explores the myths, legends, tall-tales, and little known historic facts of how the great brands we know and love originally came to be.

He shares one a great lesser known story of a very well known brand you have to hear!

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Podcast by the Numbers:

2 MIN – What does ILLUSTRATA mean?
4 MIN – ORIGINS in the Presidential Honor Guard!
7 MIN – “I thought I liked swimming but this sucks”
9 MIN – AWAKENING MOMENT in business
11 MIN – What is a BRAND to you?
13 MIN – Good enough is not good enough.

“A brand is a collection of perceptions or feelings that people have about you as a person, your organization, your products, services and how they interact with them”
JASON HEWIT

17 MIN – The #1 MISTAKE and LIMITATION of your BRAND.
20 MIN – What makes a quality brand?
21 MINS – The story of the largest coffee maker in the world you HAVE TO hear.
22:30 MINS – My “Joey from Friends” moment.
24 MINS – Effective ways to communicate your brand.

THE ALPHA ROUND @26 MINS

QUOTE:

“There’s no such thing as a problem without a gift in its hands. You seek problems becuase you need their gifts”
RICHARD BACH

BOOKS:

Illusions: The Adventures of a Reluctant Messiah – Richard Bach
Branding for Dummies – Bill Chiaravalle, Barbara Findlay

RECCOMENDED GUESTS:

Garret J White (again) >>> Original 2014 AYA INTERVIEW
Chris Krimitsos >>> 2017 AYA INTERVIEW

CONTACT:

EMAIL – Jason@IllustrataBrands.com
Facebook – Illustrata Brands

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AWAKEN YOUR ALPHA WITH ALW
*Facebook Group for daily interaction with me, the guests and the other listeners of the show.

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